NovAge

Posted by Sangeeta Aggarwal In: Skin Care No comments

IT’S NOT YOUR YEARS –IT’S HOW YOU WEAR THEM Introducing a scientific breakthrough in anti-ageing!!

With almost 50 years as a leading skin care expert, the Oriflame name is synonymous with Swedish quality, scientific excellence, naturally derived ingredients and high performance. But now we’re taking that position to a new level with the launch of a completely new and innovative approach to ant ageing skin care – NovAge

 NovAge: inspired by you!

 This revolutionary new approach was inspired by Oriflame’s unique scientific skin-ageing study, AgeReflectTM 

  • Carried out with almost 1,000 women 
  • The study revealed that an incredible 4-out-of-5 women don’t look their biological age 
  • Reason being – Although skin-ageing is a largely sequential process, the age at which different women experience the personal. various ageing signs is actually dependent on many factors – such as your lifestyle and skin physiology – it’s very
    It’s not your years – it’s how you wear them
  • By mapping and analysing 23 facial features of the women in the study, we identified the 12 signs that really matter on the skin-ageing journey – the signs that have greatest impact on your perceived age. 
  • And it is these signs that NovAge

NovAge is an advanced performing anti-ageing skin care brand, with individual ranges to target specific ageing signs. Every range is driven by cutting-edge research and powered by advanced technologies and potent plant stem cell extracts. And finally, every range is clinically and consumer tested for proven performance.

PUT THE BOUNCE BACK FOR A FIRMER, MORE SCULPTED LOOK

Introducing a scientific breakthrough in firming & lifting!!

Exciting news for women looking for a high performance solution for loss of firmness and contour definition! Ultimate Lift is the first range to be launched for NovAge.

NovAge Ultimate Lift is the result of 7 years research by Oriflame’s Skin Research Scientists, using truly cutting edge scientific methods.

  • Screening over 1,000 active ingredients on 30,000 genes, using innovative gene mapping techniques
  • It led to the discovery of a revolutionary patented technology – AspartoLift – which is derived from an essential amino acid, Aspartic Acid. 

AspartoLift acts on the fibroblast cells in the skin’s dermis. These cells are responsible for the synthesis of various structural skin components including elastin, which gives our skin its suppleness, elasticity and bounce. Fibroblasts must be flexible in order to function efficiently, but as they chronologically age, or become photodamaged over time, they become rigid. This leads to diminished elastin synthesis, and this is what causes our skin to lose its firmness and our contours to lose definition.

When Oriflame’s scientists treated rigid fibroblasts with this AspartoLift technology, their flexibility was restored, which enables them to synthesise elastin more efficiently – as efficiently as cells 20 years younger.

Plant Stem cell:

The second important active ingredient in NovAge Ultimate Lift is incredibly potent and natural plant stem cell extract. The plant stem cell extract in Ultimate Lift complements the lifting action of AspartoLift by helping to prevent the intrinsic degradation of collagen in the skin for a significant reduction in the appearance of wrinkles

◊ In vitro

Results and claims:

  • 70% MORE BOUNCE in 12 weeks†
  • Significantly firmer skin†1
  • Skin looks lifted †1
  • Helps contours look more defined†1
  • Deep wrinkles are significantly reduced†1

†1 Clinically tested using serum, day and night cream


NovAge Ultimate Lift Skin Care Set 

A COMPLETE SKIN CARE SOLUTION

The NovAge Ultimate Lift Skin Care Set is a set of six products, offering the powerful Youth Enhancing Skin Care Routine for the ver y best results. The products are formulated to work in synergy to maximise the desired effect.

Using Ultimate Lift Skin Care sets you will:

  • Get a complete solution for your individual skin care need.
  • Get the best result – Follow the Youth Enhancing Skin Care Routine.
  • Get the best value – Sets ensure the best possible price per product. 

ONLY 2 MINUTES 2 TIMES PER DAY, TO MAXIMISE YOUR RESULTS

AT LEAST 7X BETTER RESULTS WITH THE NOVAGE YOUTH ENHANCING SKIN CARE ROUTINE

LIGHTER SKIN TONE & SMOOTH COMPLEXION YOU CAN BE PROUD OF!

LET THE FLAWLESS YOU SHINE THROUGH

It comes with 6 years of research – A combination of the PATENTED MULTI-BRIGHT TECHNOLOGY & GARDENIA PLANT

MULTI- BRIGHT TECHNOLOGY

It is a UNIQUE ORIFLAME PATENT!

This technology is a unique combination of 2 naturally derived ingredient so potent it takes brightening to a new dimension.

It is a synergistic compound of two plant-based actives which offers multi-level action i.e it targets all key stages of melanin production

Proven to visibly reduce pigmentation – brightening & evening skin tone, helping correct dark spots and prevent future formation.

GARDENIA PLANT STEM CELL EXTRACT

It works in the dermis to provide broad protection of the collagen system i.e it:

  • Boosts collagen synthesis
  • Helps to inhibit the production and action of the enzymes which cause it’s natural degradation.

Proven to Boost and helps to protect collagen levels in the extracellular matrix to smooth fine lines

TARGETED AT:

People with Hyper-pigmentation.

Hyper-pigmentation is over production of melanin and can be caused by skin ageing, photo damage, skin disorders or hormonal imbalances in the skin.


NovAge Bright Sublime Skin Care Set

 A COMPLETE SKIN CARE SOLUTION

The NovAge Bright Sublime Skin Care Set is a set of six products, offering the powerful Youth Enhancing Skin Care Routine for the very best results. The products are formulated to work in synergy to maximise the desired effect.

Using Bright Sublime Skin Care sets you will:

  • Get a complete solution for your individual skin care need.
  • Get the best result – Follow the Youth Enhancing Skin Care Routine.
  • Get the best value – Sets ensure the best possible price per product.
  • A RANGE FOR POWERFUL WRINKLE-CORRECTION, INTENSE HYDRATION & PROTECTION
  • REDUCES WRINKLES BY UP TO 33%*
  • ADVANCED 3-D WRINKLE CORRECTION (length – depth – width)
  • BOOSTS COLLAGEN BY OVER 200%
  • FOR ALL SKIN TYPES

Technology Behind it:

Patented Tri-Peptide Technology in Novage Ecollagen Range stimulates collagen synthesis to restructure the extracellular matrix and plump wrinkles from within. Solanaceae Plant Stem Cell extract stimulates collagen synthesis and also protects the integrity of the skin’s collagen network by neutralising the enzymes which cause its degradation.


NovAge Ecollagen Set 

Contains 6 standard size products- Cleanser, toner, eye cream, serum and day and night creams.

AT LEAST 7X BETTER RESULTS WITH THE NOVAGE YOUTH ENHANCING SKIN CARE ROUTINE

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Sangeeta Aggarwal
Executive Director at Oriflame
"Anything that empowers us Women in our careers and lives on such a scale deserves to b applauded. I have always been proud of my choice of profession. "